PUBG’s Switch to Free to Play is Paying Off Big Time
PUBG’s free-to-play model is paying off for the game developer. After the battle royale feature was introduced, the game’s owners realized they could get more people to play the game by lowering the cost of entry. Now, they’ve launched a new Battlegrounds Plus tier. In this article, we’ll discuss the perks that come with this new model and whether it will work for the game.
PUBG’s Switch to Free to Play is Paying Off
PUBG’s move to free-to-play has paid off big time. The game’s active player count has increased by nearly 486% in the first week since its transition. The total player count on Steam hit six hundred and ninety thousand at its peak on December 21. The most popular content in the game, such as tutorials, has also increased dramatically. In addition, the Erangel and Taego maps have become the most popular.
PUBG Corporation’s decision to go free-to-play has a simple explanation. The game is free to play, and developers hope that a large percentage of its player base will make the switch. Fortnite and Warzone, which both began as free-to-play games, have enjoyed incredible success because of the simplicity of their pricing models. This decision has helped PUBG Corporation stay competitive.
In order to continue to maintain high player numbers, the company has implemented a new free-to-play model. The change will allow all players to play the game for free and will give them the chance to experience the full game for free. Players who bought the game at full price will still receive in-game rewards. Additionally, the game will undergo several server downtimes between now and January 12 for maintenance and gameplay updates.
The success of PUBG is fueled by the addictive nature of the game. PUBG Mobile has been downloaded more than one billion times. In the first quarter of 2022, the game earned $307.1 million, up five percent compared to the same period last year. And despite the heightened number of players, PUBG’s free-to-play strategy has paid off big time for the company.
PUBG’s Battlegrounds Plus tier
In the days leading up to the Battlegrounds Plus launch, PUBG‘s paid tier was all the rage. The game is currently $30, but the game is transitioning to a free-to-play business model next year. Until then, however, it will remain a paid game, including in its Ranked mode. The Battlegrounds Plus tier is part of that transition, but the game’s pre-registration website has an in-game care package with cosmetics and other extras.
PUBG is also becoming free to play on Xbox One, PlayStation 4, and PC. This change is great news for casual players, as it means they can earn chicken dinners for free without spending money. However, newcomers will still have to pay for Ranked Mode, and the Battlegrounds Plus tier is paying off big time. If you’ve bought PUBG before the free-to-play transition, you can still get the Battlegrounds Plus tier, which will give you access to more in-game items, and unlock new weapons.
While PUBG’s revenue from the Battlegrounds Plus tier is largely limited, the PUBG developers are seeing a resurgence of interest in the game, thanks to its popularity. According to the company, 94% of the revenue generated by the game comes from outside of South Korea. As a result, PUBG has already eclipsed the crossfire as the most popular video game in the world.
PUBG’s new business model
As we have mentioned, PUBG is free to play, but it is also a paid game, with a monthly subscription costing $30. Next year, PUBG will switch to a free-to-play business model, although Battlegrounds Plus and Ranked mode are still subscription-based. Those who register for the free version of PUBG will receive a special care package with cosmetics and other goodies.
PUBG’s new business model isn’t limited to the PC version. The mobile version has also become popular, earning more than a billion downloads. It also grew its revenue by five percent year-over-year, reaching $307.1 million in its first quarter of 2022. In its latest earnings report, Krafton revealed that PUBG’s new model is paying off big time.
PUBG’s popularity is partly attributed to its battle pass monetization model. In addition to the free version, the game also launched in China as Game for Peace in 2019, opening up lucrative revenue channels. Today, China is PUBG’s top-grossing market, with revenue of up to $4 billion. According to Sensor Tower, Honor of Kings has generated $8 billion in player spending.
PUBG’s new audience
The game’s free-to-play model has already paid off handsomely. PUBG’s new audience is growing steadily since the game’s transition to free-to-play. Developer Krafton has even announced plans to merge the Assassin’s Creed franchise with PUBG. And if you think this is only the beginning, think again. The game has already been gaining an audience of over 80,000 players per day and has already reached the six-figure mark.
The game has already reached a billion downloads worldwide, and it’s set to reach two billion by 2020. According to the latest figures, PUBG has already surpassed $5 billion in lifetime player spending. This puts PUBG on pace to become the fifth-selling game of all time. The game has already made its way into China, where it’s been rebranded as Game for Peace to appease the government. As such, China accounts for more than half of the game’s spending and an even bigger chunk of its player base.
While Fortnite has enjoyed astronomical success, PUBG has also spawned a multitude of similar games. And as Fortnite has expanded its audience through a free-to-play model, PUBG has continued to evolve and expand. The addition of new players will only serve to increase the excitement even further. PUBG is currently available on PC, PlayStation 4 and 5 and the Xbox family of consoles. Whether you prefer PC versions or Xbox versions of PUBG, it’s a must-have for your gaming list.
Those who have already purchased the game are still benefiting. The Basic Account will still be free of charge and will have access to the majority of the game’s features. The Battlegrounds Plus account will cost $5.99, which is a one-time payment, but will give players access to premium features. In addition, the game will also include an exclusive costume and a new nameplate.